Harry Potter . Product + Packaging Design
To expand their Harry Potter collection, Barnes & Noble embraced the idea of introducing a new line of metal bookmarks. I played a pivotal role in this project, collaborating closely with CAD designers to ensure the bookmarks captured the magical essence of the Harry Potter universe. Beyond the design of the bookmarks themselves, I was responsible for creating the packaging that would elevate the product’s appeal. The packaging needed to not only reflect the iconic imagery of the franchise but also stand out on shelves, appealing to both collectors and casual fans. The final design successfully blended creativity and functionality, enhancing the overall product presentation and contributing to the success of the new line.
